Marketing for ecommerce needs to change. We approach strategy and implementation in a people-centred, community-led and encouraging way. We live this change.
We stand for compassion not just for our clients, but our client’s staff, customers and partners.
We’re compassionate and ambitious (they are not mutually exclusive) and want to share that with everyone we can.
Positivity without action is nothing. We’re about instilling positivity in anyone we come into contact with, either directly or through our work for clients.
This means no fear tactics - there’s too much of this, in marketing and across the world. We want to talk about benefits and wins, not consequences and losses.
We want to make friendships and make friendships for our clients.
This means talking to everyone like a friend, we won’t use any type of business jargon - we want everything we say to sound like it could be said around a campfire.
There are no egos in Hygge. Everything is about open connections, comfort and togetherness. This can only be achieved with full openness.
Accountability is a shared responsibility, and we’re always open to suggestions. We know that being humble is the best way to completely understand a brand and its audience, and maximise its potential.
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